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By Dealers for Dealers

Products

Tailored Digital Retailing Implementations to meet YOUR Vision and Goals

All Plans Include 

Full-featured Digital Retailing for your Dealership Website

  • Accurate Payment Calculation

    Set expectations accurately based on credit tier, applicable incentive rebates, and available lender rate programs or the rates you want to show customers.

  • Accessory and F&I Menus

    Maximize deals while customers are on their own time by following the 300% rule:  100% of the product to 100% of the customers 100% of the time.

  • CarValuator® Instant Trade Offers

    Control the value your customers receive.  Real-time lien payoffs the real trade equity. High customer acceptance of ACV offers because the customer actively evaluates their trade-in.

  • BidBoard® Autodecisioned Finance Offers

    Under conditions that you control, Your Lenders autodecision credit applications in real-time so that customers really can purchase online and increase the efficiency of your F&I Office.

  • Real Deals

    Reservation Deposits, Scheduled Appointments and Necessary Docs and Stips Uploaded.

  • Dealer Control Center

    Manage every facet of a 1st Pencil with precision. Gain comprehensive insights into each deal. Access in-depth, customizable analytics.

How much Digital Retailing do you adopt now?

Pricing Plans

*Pricing subject to OEM Program Rules

Website Digital Retailing

Generate Super Leads and Super Deals on your Website


$1,195/mo

$995 Installation

Omnichannel Digital Retailing

Digital Retailing inside your Dealership.  


$1,995/mo

$1995 Installation and Training

Integrated Add Ons

*Pricing subject to OEM Program Rules

WebBuy 360°

WebBuy + Impel Put online shoppers in the driver seat and give them the confidence to become online buyers.


$895/mo

$995 Installation

Prequalification Soft Pulls

700Credit QuickQualify - Set expectations correctly and land customers on the vehicle they can get approved on.

DealerTrack F&I Integration

BidBoard® Auto-decisioned Finance Offers from your Lenders via DealerTrack F&I


$125/mo

Join dealerships using WebBuy 

Simplify engagement and sell more cars

Frequently Asked Questions

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